The dating market

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When you take your dog for a walk, do you find yourself chatting with attractive strangers more often than when you walk by yourself? One of the first studies to document the potential relationship benefits of dog ownership took place in France (Guéguen & Ciccotti, 2008).

The confederate was trained to interact in the same way in both versions of the study; the only difference being the presence or absence of the dog.

As a general rule, asking women for their phone numbers without any real interaction preceding such a request doesn't yield a lot of positive responses.

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The dating services industry includes several different segments.

This helps explain why IAC/Inter Active Corp (IACI) decided to spin off its online dating assets last year with the Match Group (MTCH) IPO.

Match, whose portfolio includes Ok Cupid, Tinder and Match.com, went public in November at a share, and although the stock is trading below its IPO price, it currently boasts a market cap of .3 billion.

Here’s the thing: This surplus of women is not just “perceived” but very, very real.

As I argue in “DATE-ONOMICS: How Dating Became a Lopsided Numbers Game,” the college and post-college hookup culture is a byproduct, not of Tinder or Facebook (another target of modern scolds), but of shifting demographics among the college-educated.

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